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In the Classroom

There's nothing better than watching your students take what they learn in class and translate it to the real world. That's what I love most about my classes. In my Digital Marketing & Consumer Behavior classes, we talk about real strategies, implement real projects, and turn classroom discussion into resumé ready skill-sets.

Image by Domenico Loia

Digital Marketing

Through client-based Google paid search ad development and building a website to call your own, students walk away knowing Google inside and out.

Image by Marvin Meyer

Digital Marketing (MBA)

With an emphasis on competitive group engagement, students work on case studies, Google-based client work, and take on a digital marketing competition,

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Consumer Behavior

We're all about understanding the consumer and what makes us tick. We talk about how to encourage behavior change and the consequences of our actions.

Image by Nataliya Melnychuk

New Product Development (MBA)

We talk about spotting opportunities, designing with the user in mind, and what it takes to bring a product from concept to reality. It's creativity meets strategy.

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Torero Runway

We're all about bringing fashion to life—on the runway and behind the scenes. We talk about event planning, brand partnerships, promotion, and what it takes to pull off a major show. 

Sports Team Portrait

Sports Marketing (MBA)

We talk about sponsorships, fan engagement, athlete branding, and the business behind the game. Expect real-world insights, live events, and plenty of time learning from the pros.

© 2023 by JUSTINE FARRELL, Ph.D.

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