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Digital Marketing
About the Course
Topics Covered
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Search Engine Optimization
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Paid Search Advertising
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Keyword Research
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Website Development
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Email Marketing
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Google Analytics
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Content Creation/Blogging
Course Projects
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Paid Google Search Campaign. With an $8,000 budget, students develop paid Google search ads over a 12 week period. Project is client-based, working with the University of San Diego Marketing & Communications team to support four clients:
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Website Development using Wix. Each student creates their own website incorporating important digital marketing concepts discussed in class, including: content creation, SEO, blogging, email marketing, and Google Analytics.
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