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Digital Marketing

About the Course

Topics Covered

  • Search Engine Optimization

  • Paid Search Advertising

  • Keyword Research

  • Website Development

  • Email Marketing

  • Google Analytics

  • Content Creation/Blogging

Course Projects

  1. Paid Google Search Campaign. With an $8,000 budget, students develop paid Google search ads over a 12 week period. Project is client-based, working with the University of San Diego Marketing & Communications team to support four clients:

  2. Website Development using Wix. Each student creates their own website incorporating important digital marketing concepts discussed in class, including: content creation, SEO, blogging, email marketing, and Google Analytics.

Course Time

Monday & Wednesday    2:30p - 3:50p


Knauss Center for 

Business Education

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