Paid Google Search Campaign. With an $8,000 budget, students develop paid Google search ads over a 12 week period. Project is client-based, working with the University of San Diego Marketing & Communications team to support four clients:

• Knauss School of Business

• Shiley-Marcos School of Engineering

• Kroc School of Peace Studies 

• College of Arts & Sciences

Website Development using Wix. Each student creates their own website incorporating important digital marketing concepts discussed in class, including: content creation, SEO, blogging, email marketing, and Google Analytics.