Consequences of Consumption Presentation. Students take a look at unintended consequences of seemingly "ordinary" consumption behaviors, while also providing a devil's advocate argument. Topics include:

• Coffee​

• Travel

• Single use plastics

• Fashion fashion

• Using credit cards... and more!

Case study analyses via Harvard Business Publishing:

• Drinkworks: Home Bar by Keurig

• Aspire Food Group: Marketing a Cricket Protein Brand

• Pillsbury Cookie Challenge

How I Built This podcast. Throughout the semester, students choose several episodes of their liking to listen to and reflect on. Students explore the way entrepreneurs identify gaps in the market and work to change consumer behavior patterns towards the success of their enterprise.

• Predictably Irrational by Dan Ariely. Students explore the world of behavioral economics and reflect on their own irrational behaviors.