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Expert Work

Farrell Headshot 2023_edited_edited.jpg

I am originally from the suburbs of Philadelphia, PA, though now reside in Carlsbad, CA with my husband, 2 sons, and vivacious chocolate lab, Will. I am a fierce brand advocate for Starbucks (former barista!) and can usually be found with a black coffee in hand.

My research is a space that satisfies my curiosities and allows me to contribute to our understanding the world. I am fascinated by how consumers engage with the marketplace and how the digital landscape is changing the way consumers & society interact. I have published over 20 peer-reviewed journal articles on topics relating to social media, influencer marketing, addiction, mental wellness, advertising, and others.

Through my research, I enjoy engaging industry partners in translating my expertise into valuable opportunities, including expert witness work, invited speaking engagements, and consulting.

Expert Witness

I am available to serve as an expert witness on the following topics, with prior experience in strategy consulting, report writing, & deposition:

  • Social Media, Influencer Marketing, Digital Advertising, and Digital Marketing topics

  • Consumer Behavior, Decision Making, & Consumer/Marketplace Interactions

  • Mental Illness & the Marketplace

  • Advertising Disclosures & Consumer Impact

Invited Talks

As a researcher, speaker, and educator within my field, I enjoy sharing with others what I have learned through my scholarship and work with consumers. I’ve had the pleasure of speaking at academics conferences and to industry audiences on topics relating to consumer behavior & decision making, mental health & the marketplace, and digital consumerism, including social media and influencer marketing. I am available for tailored workshops, small group conversations, and keynote talks and always happy to discuss how we can partner for any engagement to suit your needs.

Image by Sean Oulashin


Knauss School of Business

University of San Diego 

Olin Hall 304



  • LinkedIn

Marketing Dept Official Page

  • LinkedIn

Personal LinkedIn Page

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